Going Negative (Paperback)

Going Negative By Shanto Iyengar, Stephen Ansolabehere Cover Image
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

About the Author

Stephen Ansolabehere is a professor of government at Harvard University.
Product Details
ISBN: 9780684837116
ISBN-10: 0684837110
Publisher: Free Press
Publication Date: August 1st, 1997
Pages: 256
Language: English